Morris Lubricants speeds up bulk filling line with £200,000 investment
Investment totalling £200,000 has increased the flexibility, control and speed of a bulk filling line at one of the UK’s leading independent lubricants company.
Morris Lubricants, celebrated its 150th birthday in December, began installing the new, digitally controlled line on November 1 and it was fully operational 17 days later.
The installation, which also includes a pallet wrapping machine, was so smooth that the company fulfilled all orders throughout the process. Six contractors helped the company’s maintenance team on the project, which was designed and managed by Steve Reading, group engineering manager.
“The new, semi-automated system gives us more flexibility in transferring product within our production facility to the filling lines and has increased our bulk filling speeds,” said Mr Reading.
The new system transfers 20,000 litres of oil an hour to the filling line where nine IVCs are filled in an hour compared to four-and-a-half on the previous line. The new line fills barrels from 20 to 205 litres at 1,000 litres every three minutes.
Morris Lubricants’ managing director Chris Slezakowski is delighted with the success of the new filling line and its smooth installation.
“The largest volume of product that we ship is either in tankers, delivery tanks or barrels,” he said. “It accounts for 40 per cent of our volume.
“Our previous bulk filling line had been manually operated for many years, so we invested to introduce a faster, better controlled and lower energy line that is more easily managed.
“We can now control the pumps more accurately and the filling speed of five litres per second is double that of the previous line. We can fill a tanker in about 20 minutes when that used to take us hours.
“We can also measure exactly what has gone into the tanks or barrels with a high degree of accuracy and power consumption has reduced by 50 per cent.
“The installation was well planned and executed, and we have managed to improve a significant part of our production. The new filling line gives us better control, better traceability, better record keeping and faster sample inspection.
“We are able to meet customer demand with speed and increased efficiency, which improves productivity, saves time and gives us an edge over our competitors.”
Investment by Morris Lubricants turbo-charges deliveries to customers
Morris Lubricants has invested £150,000 in a new turbo-charged delivery service to ensure that most customers now receive their orders within 48 hours.
Morris Lubricants, which is celebrating its 150th birthday this year, launched the new service in August after investing in a new delivery fleet comprising a new lorry and a pair of double decker delivery trailers.
The new tractor unit and trailers make deliveries up to three times a day to a distribution hub in the Midlands, from where Morris Lubricants’ products are distributed to customers nationwide.
Morris Lubricants also retains its own fleet of DAF and Scania lorries to make specialist bulk load and hazardous product deliveries and collections from customers across the UK
Graham Fewtrell, Morris Lubricants’ transport manager, explained that, in the past, customers could wait for up to six days for their orders to be delivered when the company had its own fleet of 12 vehicles servicing England, Wales and Scotland.
In an age of next day deliveries in the retail sector, the company decided to “turbo-charge” the delivery of its lubricants products to meet evolving customer expectations.
The faster delivery service means that products spend far less time sitting on shelves waiting for despatch from the company’s Shrewsbury works, making the production and delivery process much more efficient.
“The new delivery service was introduced on August 19 and the highest number of pallets we have delivered to the hub in a month is 2,694 in October,” revealed Graham. “We are delivering an average of 100 pallets daily, which has definitely improved customer service and efficiency within the business.
“Whereas in the past our drivers were delivering two loads per week, they are now delivering loads in the double decker trailers to the hub up to three times a day, five days a week between 6am and 6pm. This way, we can guarantee that all orders will be delivered within 24 to 48 hours.”
Morris Lubricants’ managing director Chris Slezakowski said: “It’s very challenging to service all parts of the UK with a limited number of vehicles. That’s why we have called on the services of third-party hauliers who have at their disposal thousands of lorries to carry our deliveries to wherever they need to be.
“We have also changed what our own fleet does. Our drivers now deliver bulk loads and hazardous products, make collections and cater for specialist orders that require particular attention.”
A new stocking policy has also significantly increased availability of products off the shelf. Until fairly recently, Morris Lubricants operated a ‘pull’ production system which responded to customer orders as the first priority.
Whilst this is an effective way to respond to demand, it can sometimes place heavy demands on manufacturing, particularly during busy periods, which may result in stock imbalance.
“With around 3,000 stock keeping units (SKUs) available from our catalogue, we have a wide range of products to make to meet customer demand and it is not efficient to keep swapping from one product to another primarily because of incoming orders,” explained Mr Slezakowski.
“What we decided to do is to hold stock of products based on their demand frequency and produce stock according to a forecast. Whilst this is not a new concept, what is new is the way in which we categorise SKUs and the frequency with which we review the forecast. By combining market trends and seasonal demands, we are able to set production plans further into the future and we have adjusted stock holding to suit.
“There is a 92% probability that if you place an order with us, we will have that product in stock and, if it is not in stock, we will typically take no longer than 10 days to make it. With the exception of a few highly specialised products, such as those with a limited shelf life or those which require temperature-controlled processing, we now offer a better delivery service across a wider range of products.
“To improve efficiency, we now have the benefit of our own fleet plus third party hauliers and the transport system is working beautifully. Coupled with our new stocking policy, we are now better able than ever to meet customer demand and further investments are underway to take us to an even higher level of service.
“When added to our reputation for quality and innovation, we believe that we offer our customers outstanding value in today’s market.”
Winter Lubrinews OUT NOW
Check out the latest edition of Morris Lubricants official Newsletter Lubrinews.
You can find out the latest updates on Morris’ 150th anniversary or read about the new transport system that has revolutionised Morris' delivery system.
There is also updates from Morris Lubricants Racing ambassadors Dave Jenkins & Lydia Walmsley. As well as the latest product updates and a lot more.
Owen named UK lubricants industry’s Young Employee of the Year
A member of Morris Lubricants management, has won a prestigious national award for the industry.
Owen Lloyd, 27, from Shrewsbury, capped a memorable year personally by being named the United Kingdom Lubricants Association (UKLA) Young Employee of the Year. He is the first employee of Morris Lubricants, one of Europe’s leading independent lubricants companies, to win a UKLA award for 19 years.
The accolade follows Owen’s promotion to group purchasing manager at Morris Lubricants and its sister company GB Lubricants in Gateshead earlier this year.
One of the first two graduates to join Morris Lubricants’ new graduate recruitment programme in in 2016, Owen spent a year working in different departments to gain a greater understanding of the company and how the business operates in home and international markets.
He then secured a full-time role as a buyer in the company’s procurement team and was promoted earlier this year.
Having achieved the UKLA Certificate of Lubricant Competence, he has also completed a Diploma with the Chartered Institute of Procurement and Supply. This course has covered areas such as the business needs in procurement and supply, negotiating contracts and managing supplier relationships.
Over the next year, Owen will look to achieve Chartered Membership by completing further modules, such as global commercial strategies and future challenges for the profession, which will help him with his new role and further his professional development.
“It was fantastic but a real surprise to win the award alongside my colleagues and peers within the industry,” said Owen, an agricultural engineering graduate of Harper Adams University. “It is nice to be recognised for the work I’ve done.
“Morris Lubricants has been investing in training for myself and other young employees for many years and it’s great that the company has given me such a responsible role within the company. Now I have an opportunity to help other new graduates develop into the industry.”
Owen is responsible for buying all the raw materials from around the globe for Morris Lubricants and GB Lubricants. “I really enjoy not only working with everyone at Morris Lubricants, but also dealing with our suppliers who are based around the world,” he said.
“Despite the uncertainty around Brexit, the company is looking forward to an exciting future. Technology is ever-changing in this industry and we will have to adapt to consumer trends - as we have done successfully for the last 150 years - and continue to search for new opportunities worldwide. Our exports have been very successful and now account for one third of our business.”
Speaking about the Young Employee of the Year award, Deborah Grigg, manager of UKLA Secretariat, said: “All the applicants were very strong this year, so Owen did exceptionally well to be the overall winner.”
Morris Lubricants’ managing director Chris Slezakowski described Owen as a great ambassador for the company who had influenced several key strategic business decisions.
“Owen has set an exemplary example as one of the first graduates introduced to our company and his success has driven the decision to recruit another intake of young employees. He will be heavily involved with the training and mentoring of the new graduates and has expressed a desire to inspire them to be future leaders of Morris Lubricants, which he himself aspires to become.
“I believe that Owen is not only be a key member of our team but will also be influential in leading our business and overcoming the future challenges of our industry, about which he is passionate.”
Darrell chalks up 25 years’ service to Morris Lubricants
The Laboratory Supervisor at a Shrewsbury-based lubricants specialist, who is part of team of responsible for quality control, new product development and customer sample testing, has chalked up 25 years’ service.
Darrell Bates, 55, was just 19 when he originally joined Morris Lubricants, one of Shrewsbury longest established companies which celebrates its 150th birthday this year.
After four years, he left to become a BT engineer but returned to Morris Lubricants when a vacancy came up for a laboratory technician and he’s worked at the Castle Foregate base ever since.
Darrell attributes his 25-year service to: “The comradery and varied work with brilliant staff all contributing to excellent job satisfaction. This all helps for everything to run smoothly especially through our busy periods.”
He and the lab team are responsible for testing all incoming raw materials and all outgoing finished products. Nothing is allowed into the works or goes out unless it passes stringent quality control checks, essential as lubricants are used in very expensive, high-tech engines and machinery.
Comparing the company today to when he first joined at 19, he said: “It’s far more complex now with all the testing equipment driven by computers. Staffing in the lab has increased from two when I first started to six today because of this and the workload.
“With all the company’s product lines and even more raw materials requiring rigorous testing, the laboratory has always been a busy place to work. Since I have worked at Morris Lubricants, I have never seen the place go quiet because we are always active. I think that’s why the time goes so quickly.”
Darrell, who lives in Wenlock Road, Shrewsbury with his wife and two sons, aged 24 and 21, is a Shrewsbury Town season ticket holder and loves holidaying abroad and discovering new places, along with walking his two dogs.
Andrew rises to Snowdon blind summit challenge
The executive chairman of one of Europe’s leading family owned lubricants companies has achieved his goal of climbing Mount Snowdon blindfolded to raise money for Guide Dogs for the Blind.
Andrew Goddard took on the big challenge to help Shrewsbury-based Morris Lubricants towards its £10,000 fundraising target to pay for the training of a guide dog puppy.
He rates it as one of the toughest challenges he has taken on in his lifetime. “It was very hard work and, having never climbed Snowdon before, I was glad to have had a blindfold on,” he joked. “I just kept going to get to the top.
“I have climbed Ben Macdui, the second highest mountain in Scotland, but this was a much harder climb with the added handicap of not being able to see where I was going. It’s very disorientating and you rely totally on your other senses.
“I can understand how dependant blind people must be on guide dogs to assist them. Not being able to see is very limiting.
“It’s a great sense of achievement to have done it, but I must confess I was worried about the challenge when friends kept telling me how hard it was going to be and they were not wrong.”
Andrew was joined by his wife, Sarah, sons William and George and dog Bramble on the challenge as well his brother and sister-in-law Edward and Vicky Goddard and work colleagues.
In total the challenge has raised nearly £5,000 and Andrew is hopeful that other fundraising by Morris Lubricants and sister companies Morris Leisure and GB Lubricants will hit the £10,000 target by the end of the year.
With this year being Morris Lubricants’ 150th birthday, staff are pulling out all the stops to make fundraising a success, with successful raffles, competitions and a charity football match already held.
Morris Lubricants has signed up for one of the Guide Dogs for the Blind’s ‘Learn’ packages, which involves adopting and naming a guide dog puppy and funding its two-year programme of training and development. The name chosen for the company’s adopted guide dog is Morris.
A Just Giving online page has been created at www.justgiving.com/fundraising/blind-summit-challenge for those wishing to support the fundraising.
Andrew Goddard to take on blind summit challenge
Executive chairman Andrew Goddard is to climb Mount Snowdon blindfolded to raise money for this year’s adopted charity, Guide Dogs for the Blind.
Andrew is taking on the big challenge to help Shrewsbury-based Morris Lubricants towards its £10,000 fundraising target to pay for the training of a guide dog puppy.
It just so happens that this year is very special for Morris Lubricants, as the company celebrates its 150th birthday. Staff are pulling out all the stops to make fundraising a success, with successful raffles, competitions and a recent charity football match already held.
Andrew is so dedicated to supporting the charity that he is prepared to climb the highest mountain in Wales for the cause. He will not be taking on the challenge alone, however, as the company’s staff, suppliers and friends are being invited to join him to ensure that he reaches the top in one piece.
Morris Lubricants’ team will meet at the Llanberis Path cark park at 9am on Saturday, September 21 and blindfolded Andrew is expected to take between five and seven hours to conquer Snowdon.
“It’s going to be a huge personal challenge, but it should also be a great day for all taking part, as we are raising money for such a worthy cause,” said Andrew.
Morris Lubricants has signed up for one of the Guide Dogs for the Blind’s ‘Learn’ packages, which involves adopting and naming a guide dog puppy and funding its two-year programme of training and development. Unsurprisingly, the name chosen for the company’s adopted guide dog is Morris.
“Our aim is to raise enough money to support Morris on his journey from birth to becoming a fully-fledged guide dog, ready to change the life of a visually impaired person,” explained Andrew.
“There are almost two million people in the UK who are living with sight loss, which has a significant impact on their daily lives. Many of these people rarely leave their homes alone, which means they can sometimes lead lonely, isolated lives.
“If our fundraising campaign can help to prevent at least one person from being left out of life, then our year of fundraising will all have been worthwhile.”
A Just Giving online page has been created at www.justgiving.com/fundraising/blind-summit-challenge for those wishing to support the fundraising.
Silverware at last for Shrewsbury’s team of ‘invincibles’
Shrewsbury Rugby Club’s ‘invincibles’ have been celebrating a perfect season, winning their league in style with a record-breaking 22 wins from their 22 matches.
But when club sponsor Morris Lubricants heard that the team wouldn’t be getting a trophy from the Midlands 3 West (North) league to mark their incredible achievements, they decided to put things right.
Morris Lubricants chairman Andrew Goddard explained: “What the club has accomplished over the past season is truly incredible, and as long-standing proud sponsors, we felt the least they deserved was a trophy to mark the achievements.
“So we are proud to have created one for them, with an inscription which says ‘Shrewsbury Rugby Union FC – undefeated champions of Mids 1 West (North) 2018-19’. It has been a truly amazing season, and we’re proud to have been involved.”
He added: “We have been the main club sponsors for the last 12 years. Supporting a local amateur side is very important to us.
“Our sponsorship helps to promote the whole club - not only the senior teams, but also the flourishing junior section, which has ever-increasing numbers each year. That can only be good in the long run for the game we all love.”
The senior team closed out their perfect 100% record at the end of the season with a thumping 21-0 victory over Eccleshall, leaving them 20 points clear of their nearest rivals.
Joint coach Simon Evitts said: “We couldn’t be more grateful to Morris Lubricants for their loyal support.
“Clearly, it’s the team on the pitch which has to go out there and win the matches, but the sponsorship has allowed us to invest in things such as new training and match kit, which creates a real feelgood factor around the place.
“It also paints our club in a very professional light, which makes it an aspirational place, and no doubt helps us to attract more players.”
Richard Pierce, the team’s other joint coach, added: “Morris Lubricants have been involved with our club for many years now, and we are delighted to have given them a title to celebrate, in what is their own very special 150th anniversary year.”
Promotion to Midlands Two West (North) for the coming season means Shrewsbury will be coming up against teams including Burntwood, Camp Hill, Crewe & Nantwich, Leek, Longton, Moseley Oak, Newcastle, Stafford, Tamworth, Walsall, and Wolverhampton.
Club secretary Giles Alton added: “Morris Lubricants have been fantastic to us – not just with their financial support, but the time they spend down here working with us, and offering help. We are hugely grateful.”
Back on Track
Two giants of the commercial vehicle world have come together again, working together on the road, and on the racetrack.
Morris Lubricants and Digraph have re-established their partnership, which will see the UK oil and lubricant specialist and commercial vehicle factor deepen their ties across product supply and sponsorship opportunities.
The partnership will see Morris Lubricants products re-introduced to Digraph customers, giving them access to the extensive range of oils, lubricants and additives that the commercial vehicle and truck markets demand, allowing them to take advantage of 150 years’ worth of expertise.
LKQ purchased Digraph in 2017, and the commercial vehicle factor has recently gone through a period of rebuilding and strengthening. Part of this process saw the return in March of former CEO James Rawson, who decided the best approach to ensure long-term business stability was to return to the strong supplier base it had before the takeover.
"Morris was always our chosen lubricants supplier, going back many years," says James. "It has always been seen as the premium brand for the commercial trade, and I believe it mirrors our company values.”
James was tasked with rebuilding the business and returning it to profitability and believes the future will be even stronger for Digraph. “Next year we will look to grow the business again, maybe some new acquisitions and branch openings,” he says.
One advantage the reformed partnership offers Digraph is the access to Morris Lubricant's brand ambassadors, particularly TV star and truck mechanic Guy Martin, who is equally enthusiastic about his work with the oil and lubricant business.
“It's a great company; I like their attention to details and the quality of the products,” says Guy. “I wouldn't be involved with them if it was a ten-pence job. Anything they do is proper. We're pushing things to the limit in some of our projects, and I wouldn't use anything second rate in those, that's why I use Morris oils.”
The re-emergence of the partnership has also allowed Morris Lubricants to bring truck racer Dave Jenkins on board as a brand ambassador. Dave races for Team Digraph in the British Truck Racing Association (BTRA) championship, and now sports the blue and yellow colour of the lubricants brand on his machine.
“I’m sponsored by Digraph, and now they are distributing Morris products, the company is once again backing me in the BTRA,” says Dave. “Myself, Digraph and Morris sit together nicely. I am a firm believer in being able to endorse a company’s products, and proud to do so for Morris Lubricants because I can see the quality. My 9-5 job is servicing and repairing cars and commercial vehicles; we only use their products in our business.”
The involvement in truck racing gives both Digraph and Morris Lubricants visibility in a series which is growing its fanbase year-on-year. From hospitality events featuring footfall of just 5,000 a few years ago, now the same sessions, held at Donnington Park, see up to 20,000 people attend, with the two companies welcoming many of its customers, and allowing each other access to new leads and opportunities.
It also allows both companies to test their products to the extreme, with the experience and confidence filtering down into sales to their customers. Essentially, we’re a company that sells parts for trucks, so the racing gives us great recognition for that,” says James. “As well as financial support, we supply many of the parts, especially braking systems. It’s a great environment to test things to destruction. If you can get the braking to work on something doing 100mph, it will work on the roads very well indeed.”
Morris Lubricants products are seen as a premium in the truck and commercial vehicle market, and the company takes great care in ensuring high standards are met, including releasing new oils and lubricants to meet demands of modern engines.
An example of this is the recent decision that two of the company’s heavy-duty diesel engine oils are to be superseded. Both Versimax HD6 and Versimax HD7 have been replaced by Versimax HD12 and Versimax HD14, respectively.
"To address the increasing level of biofuel used in heavy-duty diesel engines, new engine oil specifications have been released to help cope with its effects should it get down into the sump," says Automotive Product Manager Adrian Hill.
“This will help reduce inventories and eliminate the possibility of misapplication where newer engine designs require this latest level of protection.”
To further celebrate its 150th anniversary, Morris Lubricants has taken to the road with the launch of a new 'limited edition' truck. The Scania P280 is decked out in gold and blue anniversary livery and will be making deliveries to customers across the UK. The vehicle is also scheduled to appear at Digraph’s Nuneaton site allowing the two companies to celebrate the milestone.
When it comes to the re-established partnership, James is clear he could see the Digraph and Morris Lubricants working together for just as long. “I’d like to think that the two businesses can continue trading for many, many years,” he concludes. “Our previous relationship lasted around ten years, so I don’t see why our new one cannot last forever.
Family’s vintage military vehicles heading for D Day 75th anniversary in France
A Shropshire family with a passion for restoring vintage military vehicles is heading to Normandy to take part in events to celebrate the 75th anniversary of the D Day landings on June 6.
Ben Kaye, 42, of Mytton, near Shrewsbury has enlisted help from his father, Tom, 72, and friends Peter Meakin from Bomere Heath and Robin Frostick from Vennington to restore a 1940 AEC Matador medium artillery tractor especially for the historic anniversary.
Also making the 300-mile journey to Normandy beaches at Arromanches will be a 1940 Scammell Pioneer R100 heavy artillery tractor.
Ben will be joined on the trip by his wife Emma, sons Sam, 10 and Will, eight, parents, Tom and Julie and friends Robin and Helen Frostick and Peter. Pat Jagger, from Pentre, is transporting the Scammell Pioneer R100 on a low loader.
To ensure that the vehicles run smoothly during their French adventure, Shrewsbury-based Morris Lubricants has donated heavy duty engine and gear oils to Ben, a loyal customer.
The Kaye family and friends leave for France on Friday, May 31 and will take part in a series of parades and events in the week leading up to the D Day anniversary.
They will be taking with them a wreath to be laid in the sea on behalf of Emma’s grandfather, Charles Owen, a former Royal British Legion parade marshal and a white ensign belonging to Ben’s former primary school teacher, Ann Malpass from Mytton, which was displayed on a gunboat captained by her late father on D Day, June 6, 1944.
“It’s a great responsibility to take the white ensign because few flags survived after the D Day landings, which makes it rare and valuable,” said Ben, who runs a busy Range Rover and Land Rover repair and diagnostics business.
“We will be on the beach at Arromanches early on the morning of June 6 and we all have to be off the beach early because of a high tide.
“There will be veterans there for the events and we think it’s important for them to be spotlighted for what they did for us 75 years ago. Sadly, the number of D Day veterans decreases at every anniversary.
“Had we not got a foothold in Europe through the D Day landings, we would probably have been invaded by the Germans. It turned the tide of the war and I think it’s important to remember the guys that died there to keep us free.
“A card written by my mum and attached to a wreath that my sons placed in the sea at Arromanches for the 70th anniversary in 2014 best summed it up for me. It read: ‘With our sincerest gratitude to the bravery of those who fought and those who made the ultimate sacrifice, so that we, the following generations, could have the opportunity to live in peace and freedom.’
Ben, who has always been fascinated with military vehicles, began collecting vehicles to restore at the age of 19, when he bought his first Scammell Pioneer SV25 recovery vehicle for £2,000 with a student loan.
His father, who was craft teacher at Meole Brace Secondary School for 38 years, then caught the collecting bug and they now have 15 vehicles, including two tanks and five Scammells.
Ben’s passion for Scammells hold no bounds, as he went out on his first date with Emma in the recovery vehicle, which was also used when they got married.
His latest restoration project, a Scorpion tank, is nearing completion after 14 years and Ben has promised to drive it to school to collect his sons this summer.
Sam and Will are being allowed by the school to take a week off to travel to France for the 75th anniversary of the D Day landings. The headteacher recognises that it is a special occasion and will be of significant educational value to them.
“The attraction for me of restoring vintage military vehicles is the history,” explained Ben. “It’s being able to do something that I enjoy as a hobby and a passion which I can share with Emma and the boys.”
He thanked Morris Lubricants, one of Europe’s leading family owned lubricants companies which is celebrating its 150th birthday this year, for donating the oils.
Ring Free XHD 30W monograde is a high quality engine oil particularly recommended for haulage, plant contractors and certain mixed fleet operations and Golden Film AG 140 Gear Oil is a mineral oil-based lubricant, formulated without extreme pressure additives which offers natural film strength, anti-foam performance and long-term stability.
“I buy all the oil for my hobby and business from Morris Lubricants because it’s good quality and the back-up service is excellent,” explained Ben. “You can ring their technical department with a query and speak to a human being which means a lot when you are working on cars that can be worth up to £100,000.”
Andrew Goddard, Morris Lubricants’ chairman, said the company was delighted to supply oil for the Kaye family’s British vintage military vehicles that will be travelling to the 75th anniversary of the D Day landings.
“These engine and gear oils are perfect for Ben’s vehicles,” he added. “They are recommended for use in veteran, classic and vintage vehicles, where engine design and tolerances prohibit the use of modern multigrade, high additive level oils.”
Summer Lubrinews OUT NOW
Check out the latest edition of Morris Lubricants official Newsletter Lubrinews.
You can find out the latest updates on Morris’ 150th anniversary plans or the exciting build up to Guy Martin opening Automechanika at the NEC.
There is also updates from Morris Lubricants Racing ambassadors Michael Rutter & Lydia Walmsley. As well as the latest product updates and a lot more.
Best of British come together
The automotive industry in Britain is facing a number of challenges. Alongside diesel sales declines and the need to persevere with new technologies, Brexit is also adding a complication to many UK-based companies.
Britain has a strong engineering prowess, dating back to the industrial revolution and the Great Exhibition of 1851. Since then, companies have been established to take advantage of great strides in technology and the needs that surround them. While many have fallen by the wayside, a number have survived, adding heritage to a range of products that are moving from historical to modern-day. Two such companies are now joining forces to weather the storms of change and benefit from each other’s expertise.
A piece of history
Morris Lubricants was established 150-years ago and has been led by the same family for five generations, making it a true British manufacturer of oils and lubricants. The business grew to supply oils after the First World War, when JK Morris, the son of founder James Kent Morris, built on his experience selling for the Anglo-American Oil Company, to purchase surplus lubricant under tender from the Disposal Board set up after the war. This enabled the business to achieve a nationwide status as a supplier and developer of oils for the increasingly popular internal combustion engine.
The Morgan Motor Company may be slightly younger, at 110-years, but it too can look back over a rich history of engineering heritage. After setting up a car sales and servicing business in 1905, H.F.S Morgan started dreaming of a vehicle of his own design. These thoughts led to the legendary Morgan 3-Wheeler in 1909, a simple design that took a motorcycle engine and integrated it into a lightweight chassis and body. Although not originally intended as a commercial venture, the favourable reaction to Morgan’s machine encouraged him to consider putting the car into production.
Sense of tradition
History and tradition are a key factor in both businesses. Morris Lubricants established a base in Shrewsbury in 1912, and as its oil business grew, the company remained loyal to its roots. Oils are still blended in the town for all types of vehicle and industries including the classic range of Morgan sports cars. Being based in Britain allows the manufacturer to work closely with its suppliers, while also ensuring its main market can receive products as quickly as possible.
Morgan too has kept a sense of its history over the years. Away from the world of mass-production, the carmaker prefers for its vehicles to feature bespoke craftsmanship and quality. Building just 850 cars a year, each is put together by craftsmen using a combination of ash, aluminium and leather. These builders perfect their skills over a lifetime bringing together heritage, innovation and cutting-edge technology from the world today.
Look to the future
Both companies are facing challenges as the world moves on into the 21st century. For Morris, the increasing demand for economical and efficient engines in vehicles means more pressure on the lubricant system. The addition of a turbocharger and reduction in the size of the sump means oil has to do more work with less fluid. This brings unique challenges, developing products that can lubricate efficiently while working at higher temperatures, with thinner viscosities demanded by carmakers.
Historically, companies supplying aftermarket oils only had a small number of viscosities to work with, the most popular being 10W40. Today, however, vehicle manufacturers have their own specific requirements to match their finely tuned engines. From producing only two or three different blends, today Morris Lubricants develops multiple products for the many cars on the road today, alongside its range of classic oils, suitable for everything from vintage roadsters to Merlin aircraft engines.
Morgan itself is facing challenges, needing to adapt to the demand of modern motoring. Its current range, including the 4/4, the Plus 4, the Roadster and the Plus 8, was added to in 2011 by an updated version of the classic 3-Wheeler, after an absence of 50 years. In 2016, the company developed its first-ever electric vehicle, the EV3, taking its historic three-wheel design and adding electric motors to make it fully zero-emission.
The carmaker also needs to ensure that the engines in its Classic range run as smoothly and efficiently as possible. Therefore, Morgan has come together with Morris Lubricants to source an engine oil that will protect its classic range of Plus 4, Roadster and 4/4 marques keeping them running smoothly, with the latest developments in lubrication benefitting the thousands of proud Morgan owners around the world.
To help promote this product release Morris Lubricants have called on their Racing brand ambassador Rebecca Jackson. They have recorded a video that demonstrates the elegance of Morgan’s vehicles and the benefits of using the specially formulated product that Morris Lubricants has blended for their vehicles. Rebecca has great experience in front of a camera following her time hosting the TV Show “Modern Wheels or classic Steals” on Dave. To watch this video head to the Morris Lubricants YouTube page
As Brexit becomes bigger news, with uncertainty continuing over future relations with Europe, the story of two British brands with fantastic heritage and innovative ideas for future challenges shows that the UK’s industrial and engineering prowess will endure throughout.
Morris Lubricants Welcomes Chris Slezakowski
Morris Lubricants has appointed a “fresh pair of eyes” at the top to guide the successful business to the next level.
Chris Slezakowski, managing director at Shrewsbury-based Morris Lubricants, is relishing the challenge of taking the business forward. He will be working under the guidance of executive chairman Andrew Goddard, a fifth-generation direct family descendant of company founder James Kent Morris.
“This is a tremendous company,” said Chris. “It’s very rare to find a company that is celebrating 150 years of trading. That gives me a feeling of longevity and investment in its workers and, after working for a number of global companies, it’s great to feel part of a business that is firmly established in the local community.
“The company is successful and is seeking ways to reach new heights of performance, particularly in customer service. We have a number of new products to launch, new ways to reach our customers and some cutting-edge technology to keep us ahead in our sector. Who wouldn’t want to join a successful business with longevity and security that wants to be better?
“The opportunities for Morris Lubricants are all within our grasp and I am planning to use my experience in previous roles to develop our business into the next phase where digitisation and technical excellence will set us apart.
“I have not been brought in to keep things the same, but change should be gradual, positive and beneficial.
“My vision is to take the company to the next level by building on the success of the business and reaching the highest levels of performance attainable. Beyond that our ambition is to position Morris Lubricants as the premier specialist market choice and to be known for quality, value and service.”
Looking to the future, he revealed that the company is expecting to grow through market presence and acquisition.
“A hallmark of this business is very conservative growth,” he added. “I have never seen a business that has grown in such a controlled way. Often businesses chase turnover which leads to problems with the organisational structure, but Morris Lubricants has a steady approach to growth which happens as a consequence of great service rather than seeing growth as a target in itself.”
“The company is a lubricants specialist whereas many of our competitors do lots of other things. Because we have nothing else to distract us, our whole business relies on being experts in lubricants and it’s crucial that we maintain that focus.
“The sector is dominated by the strive for better performance. Every product that we ship has a quality standard and that is not true in other industries. Half a million litres of lubricants a week is blended in Shrewsbury and we have hundreds of formulations and thousands of product variants.”
Impressed by the length of service of employees, he added: “I have discovered that the business is run by people who are dedicated to performing well. Staff turnover is around two per cent when the industry average is 10 per cent. People want to stay with us; that’s the hallmark of a business with strong family values.”
Chris joined the business from the construction sector, having worked as a consultant with clients worldwide for 18 months. Prior to that he spent 11 years at SIG, rising from national accounts director to the leadership team at the £1.6 billion UK business. He advised government on housing strategy and offsite construction techniques and represented the company on a number of influential sector panels.
Earlier in his career, he studied physics at university and chose to work for pneumatic machinery company Atlas Copco for 10 years, rising from junior salesman to country manager for the UK, gaining valuable skills and experience along the way.
He then spent four years each at Hepworth Building Products – now Wavin – as sales director and Burdens as group commercial director of a business with a £300 million turnover.
Away from work, Chris & wife Dawn live in Pershore and their son Thomas lives in Los Angeles, and works as a creative director of a software development company. Chris enjoys watching international rugby, playing the piano and growing bonsai trees.
Automechanika Exhibition 2018
Automechanika took place at the NEC between the 5-7 June 2018, for this event we wanted to give customers a completely different experience from the CV show. Our stand was resplendent in blue and yellow with two large led screens showing another Guy Martin video made especially for the automotive market, and we were very kindly loaned an F4 race car by Wolverhampton University Racing Team. The university are one of the teams we provide oil for their racing throughout the year.
We also gave two excellent talks within the Aftermarket Seminar theatre one from Adrian Hill, our Automotive Product Manager and the other from Rebecca Jackson one of our female racing ambassadors. Both were excellent. You can catch a glimpse of Rebecca's really positive talk about her journey to Le Mans here entitled "Making dreams a reality"
Commercial Vehicle Exhibition 2018