Morris Lubricants has launched a new series of online technical training sessions to give customers the opportunity to increase their lubricants knowledge remotely.
Developed by Automotive Product Manager, Adrian Hill, as part of the company’s COVID-19 resilience strategy, the one-hour webinars will replace traditional onsite seminars to protect staff and customers during the pandemic.
“This move differentiates us as a company and reinforces our philosophy that we don’t just sell a litre of oil, we support it by providing education and understanding,” says Adrian, who will be hosting the sessions.
Free to customers and their employees, the webinars will consist of a presentation followed by a live question and answer session, which attendees are invited to participate in. The programme of seminars will cover the general features of lubricants and applications, as well as content that’s more relevant to specific sectors.
The first webinar, which took place earlier this month and welcomed guests from the company’s distributor in Iraq, covered the main design differences between the three transmission types, and the properties of lubricants required to ensure their smooth operation. For customers looking to obtain a more in-depth understanding of certain subjects, focused training sessions can be arranged.
“There’s going to be a whole suite of webinar material so people can pick and mix what they want to listen to, and each virtual training session, depending on the format and content, will have its own benefits,” says Adrian, who sees this as a great opportunity to increase direct customer training.
“If it’s a smaller group we can keep a more open format and have a bit more two-way feedback, with questions and answers floating around. We encourage openness, and no question is a silly question.”
By enabling this safe return to an active programme of 'Ask the Experts' technical training sessions in a fresh virtual format, Adrian hopes to reach a larger global audience whilst helping to reduce the company’s carbon footprint.
“I spent one evening talking to 50 attendees from agricultural dealerships in New Zealand via our distributor out there. It was an hour and a half training session at the start of their day, which is our evening. Normally it would have been accommodated by flying out there and transporting the attendees to a large conference centre. This way, our carbon footprint was minimal. That kind of accessibility to our global customers and interaction is something you just can’t get through emailing someone a PowerPoint presentation,” says Adrian.
“We have recently taken on a new Chinese distributor and have already delivered a training session to five of their sales team from our conference room here in the UK.”
To participate, attendees must register in advance. The sessions will be recorded, shared and archived to form a database of content that can be utilised in the future.
When the public health situation does improve, Morris Lubricants hopes to welcome visitors back to its Shrewsbury headquarters but plans to continue to deliver virtual courses.
“I think there’s a place for both going forward because it gives people the option. We can provide a healthy balance of face-to-face onsite visits with virtual training. It’s certainly useful for overseas customers, or for people who can’t make the journey to Shrewsbury because of geographical or time constraints.”
For further information on future training courses or other Morris Lubricants news and updates, subscribe here: http://eepurl.com/c87XOH
Page uploaded: 10th November 2020