MGA to the Arctic: Morris Lubricants, A British Brand With A Global Reach
During her epic expedition to the Arctic Circle using Morris Lubricants’ products in her car, Charlotte Vowden visited Morris Lubricants’ distributor PERMAKEM AS. Based in Oslo, Norway’s capital, PERMAKEM AS gave an in-depth insight on how working with British-based Morris Lubricants gives them a leading edge in the Norwegian oil and lubricant market. As one of the country's most prominent companies in the import and distribution of raw materials and chemicals for industry, PERMAKEM AS serves sectors including gas, construction, aquaculture and transport.
As soon as Charlotte arrived on site, she was given a warm welcome by Lars Amble, Sales and Category Manager at PERMAKEM AS, who is responsible for purchasing and maintaining the supply of high-quality oils and lubricants to PERMAKEM AS’ customers. Here’s what he told her over a much-needed cup of coffee:
Lars explained that “Morris Lubricants are a recognised name in many sectors, and they take their responsibility in all of them very seriously, just as we do. The fact you [Charlotte] are using their oils and lubricants in your car throughout the journey from the UK to the Arctic Circle and back shows how good the Morris Lubricants’ products are. The Morris Lubricants’ product range is highly regarded by the people who use these products every day. As a representative of Morris Lubricants in Norway, my goal is to make sure that all PERMAKEM AS’ customers know about their products and to grow the Morris Lubricants brand throughout all our Nordic markets.
PERMAKEM AS was established in 1992 and is a family-owned company. We have been working with Morris Lubricants since early 2000. Being a family-owned business, our reputation is built on ensuring that everything we deliver meets the highest standards, reflecting our company’s name and legacy. Integrity and honesty are at the heart of our operations and we take immense pride in the quality of our products and services. We believe in doing business the right way, even when it's not the easiest path. It is this commitment to ethics that builds trust with our customers and our partners. The core values that we uphold set us apart.
Morris Lubricants is an ideal supplier for us because they meet our high standards for quality, reliability, technical excellence, and adaptability. Their dedication to delivering superior products and ability to innovate and respond to changes make them a valuable partner. Their oils and lubricants consistently meet and often exceed industry standards, ensuring optimal performance in a wide range of applications.
Our customers who use lubricants range from construction and transport companies to municipalities, car part distributors and service garages. They all demand oils and lubricants that provide superior protection against wear and tear, ensure smooth operation, reduce friction, and enhance the longevity of engines, vehicles, machinery and equipment, as well as other mechanical components. Product reliability is paramount and this minimises downtime and maintenance costs and helps to ensure our customer’s equipment, machinery and vehicles operate smoothly and efficiently. We even supply oils for steamboats as one of our customers has the world’s oldest preserved paddle steamer in timetabled service!
Morris Lubricants’ rigorous quality control processes and advanced formulation techniques help to guarantee that they supply us with products that deliver exceptional results every time. Their oils and lubricants are engineered to perform consistently under varying conditions, from extreme temperatures, through to high-pressure environments. It is good to know that we can depend on Morris Lubricants providing us, and our customers, with the confidence to meet operational deadlines and maintain high levels of productivity.
Another one of our key customers is a distributor of oils and automotive parts for a network of auto repair shops and garages, and they depend on reliable lubricants for everything from routine oil changes to more extensive engine work. If the lubricants they use are subpar, it can lead to increased engine wear, more frequent breakdowns, and dissatisfied customers. Supplying them with Morris Lubricants’ products means we do not need to worry, and our customer can confidently assure their customers that they are getting a product that meets the highest standards of performance and durability.
This trust and high performance translates into a better service, fewer returns and complaints, more repeat business, and a stronger reputation in the market, which in turn, helps the distributor maintain a competitive edge and grow their business.
In today’s fast-paced and ever-evolving industrial landscape, the ability to adapt to changing specifications and requirements is essential. Our customers require products that not only meet current standards but also push the boundaries of what’s possible, so Morris Lubricants’ commitment to innovation ensures we have access to cutting-edge solutions and the best products around. The research and development team at Morris Lubricants continually strive to improve and refine their products, incorporating the latest technological advancements. This technical excellence is evident in the performance and efficiency of their oils and lubricants.
Whether it’s new regulatory standards, advancements in machinery/vehicle technology, or specific customer needs, the team at Morris Lubricants is adept at quickly adjusting their formulations and developing new products to meet these changes. This agility ensures that our customers can always rely on Morris Lubricants to provide the appropriate solutions for their evolving needs.
The off-highway sector is also an important area for PERMAKEM AS and we are relying heavily on the Morris Lubricants’ product range which is backed up with their technical team’s know-how and experience. We trust Morris Lubricants in recommending and accommodating the oil and lubricants needed for the heavy-duty machinery and vehicles used in tunnelling operations. With Morris Lubricants’ technical team available to provide advice and support both to us and our customers, gives us the confidence that the correct products are being used and to keeps the risk of breakdowns of these machines and vehicles to a minimum.
Being a family-owned business, allows us to maintain a personal touch. We treat our customers and employees like family, fostering a supportive and collaborative environment. Without the constraints of a large corporate structure, we can quickly adapt to changes in the market and respond to the unique needs of our customers, providing bespoke solutions that larger companies might not be able to offer.
The relationship between PERMAKEM AS and Morris Lubricants is unique. Both companies share similar values and priorities, such as a long-term vision, a strong emphasis on relationships, and a deep commitment to quality and integrity, and these commonalities foster a sense of trust and mutual respect. A more personal and hands-on approach leads to more direct and meaningful communication and this alignment in business philosophy and operational style creates a more synergistic and cooperative relationship, enhancing our ability to work together effectively and achieve common goals.
It is the combination of their top-tier products and excellent customer support that makes Morris Lubricants unique in the market. For us, it's important to know that the lines of communication are open not only for regular support, but also for advice and technical management, which are available when we need them. The special thing about Morris Lubricants having such an open, welcoming and dedicated team, is that we not only look at Morris Lubricants as our supplier but as our partner and part of our team.”